Search Engine Optimization Tips

Content is king for Seo, so be sure to have good content well written and unique that will focus on your Primary Keyword or Keyword Phrase.

If content is regarded as king then links are treated as Queen in seo. Build a network of quality Backlinks using your target keyword and keyword Phrases As the Link.Dont link to the site which dont have any logic reason to link.

People will search with your brand name , Unless your company is a major Brand Name that is a house hold name, so be sure you have a unique Keyword focused Title Tag on every Page of your site .In case if you like to have you company name in title place it at the end.

Incase if you use java script drop down Menus , Image Maps or Image Links be sure to put text links somewhere on the webpage for the spiders to follow.

Fresh Content can help to Improve our rankings in search engines. Try to add useful content to your webpages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

Be sure that links to your website and within your website use your keyword Phrase. In case if your target is Seo Training then link to “ SEO Training” instead of a “Click here” Link.

Initially Try to focus on search Phrases, not on single Keywords, better to place your location in your Text. ( seo training in Hyderabad ) rather than seo training.

Make sure your webdesigner understands your expectations for organic SEO. Spiders can crawl Text, not Flash or Images.

Use Keywords and Keyword Phrases appropriately in text links, Domain Name, and image Alt Attributes.

Check the link to your home page throughout your website. Is index.html appended to your Domain name? If so, we are splitting our Links. Outside links go to

http://www.kumbakonamtemples.in

and internal links go to http://www.kumbakonamtemples.in/index.php

Ditch the index.html or default.php or whatever the web page is and always link back to your domain.

Dont use Frames for best seo results.

Flash, Frames and AJAX all share a common Problem- We cant link to a single Page. Its either all or Nothing. Try to use Flash and AJAX Sparingly for best SEO results.

Url file Extension doesnt matter. We can use .html,.htm.asp.php etc and it wont make a difference as far as our SEO is concerned.

The quickest way to get our new website to be spidered by google is by getting link from another quality website.When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for our website than a dozen poor quality links, which can actually hurt our website. Not only should links use keyword anchor text, but the text around the links should also be related to target keywords. In other words, surround the link with descriptive text.

Our website needs a blog in case if our site content doesnt change, because search engine spiders like fresh text. We need to blog at least 3 times a week with good, fresh content to feed crawlers.

If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. This will effect our website ranking.

Search engines want natural language content. Never try to stuff webpage text with keywords. Search engines look at how many times a term is in our content and if it is abnormally high, search engines will penalize us. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both. Don’t try to optimize the web page for several keywords at once.

Be aware that by using services that block domain ownership information when we register a domain, Google might see you as a potential spammer.

When Optimizing Blog Posts, Optimize your post Title tag Independently from your Blog Title.

Seo is considered as quality text, quality links, Popularity and Reputation

we need to make our website easy to use. This can influence our link building ability and popularity and, thus, our seo ranking. Links especially deep links from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

Check your server headers. Search for “check server header” to find free online tools for this. Make sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

Understand social marketing. It is part of SEO. The more we understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better we will be able to compete in search.

Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

In case if you need your main page as a flash page or one big image , Place text and Navigation links below the fold.

Links from .edu domains are given nice weight by the search engines. Search for possible non-profit .edu sites that are looking for sponsors.

Seo is useless if there is no one to answers the Phone call or reply to mail .Make sure your call to action is clear and present.

Remember seo is not a one-shot Process. People search preferences changes daily or weekly, so we need to work on optimization daily.

Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

Broaden your range of services to include video, podcasts, news, social content and so forth to attract the customers.

Use captions with your images. As with newspaper photos, place keyword rich captions with your images. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the web page. Pay attention to keyword text, headings, etc.

See if your hosting company offers sticky forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

In case if you have videos and you want them to be found by Crawlers, create a Site map of video and list it in your Google Webmaster Central Account. Videos that show up in Google blended search results don’t just come from You Tube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

Add Blog Reviews, Sharing Functions, Ratings and visitors comments in your website to get more traffic and repeted traffic.

Enable “Enhanced image search” in Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help our SEO efforts.

If you have pages on your site that are very similar you are concerned about duplicate content issues and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much

Useful Tips For Getting Top Rankings ...

How do you get what you want on page one for your brand phrases? When facing negative content at the top of the SERPs, it’s a challenge many companies want to conquer very quickly. The good news is that it is doable; it’s just that not many people talk about how to do it.

If you have unfavorable content ranking for your brand, the best approach is to just get the favorable sites on the Internet to outrank the unfavorable site, pushing the unfavorable down to page two.

How do you do this? You merely need to give the favorable sites a nudge, by increasing their link popularity.


The prep work:

Your first step is to identify the favorable web pages that you would like to be on page one. In our last Brand-Aid article, What are Search Engines Saying About Your Brand?, I wrote about how to evaluate the SERPs for brand protection and identify potential sites to boost for your brand phrases. I recommend you select about 20 pages to help boost in the SERPs.

The second step is to review each potential web page for all of the factors you would consider for determining the likelihood of your own site to rank—page copy, page title, links, etc. Create your short list by weeding out those that have little potential for reaching the top 10 positions. Remember, you cannot optimize the page copy, so evaluate the page copy during this assessment.

The third step is to take your short list of favorable web pages to the public relations department for review. Public relations departments are somewhat picky in selecting what to highlight. I once found an article where a company was runner up for a very prestigious award; since the company was a runner-up, not the winner, the article was removed from the short-list. While it may seem cumbersome and add to the timeline, my recommendation is to incorporate PR from the beginning, because having them on your side will be an asset later.

Time for action: 13 tips for boosting favorable web pages to page one

Once you have the PR department’s blessing, you’re ready to proceed with building links. Here 13 ways for boosting favorable content to page one:

  1. Review the “About” section of your website for opportunities to incorporate links within your existing content.
  2. Look at your site’s customer service pages for linking opportunities. By using the right copy and design treatments you can highlight customer service accomplishments and awards, while helping to boost rankings of favorable sites—making it a win-win solution.
  3. If your company has won several awards, create an awards page and link to favorable articles highlighting the awards you have won.
  4. Be proactive with upcoming news articles by teaming up with your PR department to see if they have the chance to influence keyword phrasing in quotes and/or links in write-ups about your company. If possible, incorporate keywords and/or get links to the favorable pages that you are trying to boost. Be forewarned, while opportunities to influence the media exist, they are quite limited, so don’t put a lot of eggs in this basket.
  5. If you have a recent article released about your company, or know of an upcoming favorable article, arrange to get home page real estate and a clean link to the article, even if it's at the bottom of the homepage, below the fold. This is a highly powerful link and will have a nice impact for boosting the article’s rankings.
  6. Look for industry wikis that have followable links. Incorporate useful contributions, and include a link to pages that you are trying to boost. Wikis with followable links are getting rare, but they are out there, so dig around and see what you find.
  7. Find blogs with followable links that talk about topics related to the pages you are trying to push to page one. Offer a strong contribution about how your company has an interesting approach, include a brief explanation and a link to the page you want to boost.
  8. If it’s an interesting article, submit it to Digg, StumbleUpon,Netscape, Reddit and Delicious.
  9. Seek out bloggers in your industry and ask them to write about your company and link to the article. You may need to offer some form of compensation for this one, so keep that in mind as you pursue.
  10. Find websites that talk about your company and request articles about your company to be added as additional resources.
  11. Many companies issue press releases for featured articles and awards, often these press releases contain links to the correlating web page. Work with your PR department to strategically write the links to contain keywords and get the press releases submitted to news search engines via wires such as PRWeb.
  12. Leverage your partnership network. Many companies have partners who offer a page highlighting their partnerships. Look for those that offer individual pages that talk about each company, and inquire about opportunities to expand your description and link to third party articles or web pages that talk more about your products or services. Expect that most of the partners will decline, but even one or two links would make a nice addition to your efforts.
  13. Leverage your closest affiliate relationships. Each company reacts to this one differently, but it’s worth a shot if you’re facing negative content that you want to make disappear quickly. If you have great relationships with affiliates, consider partnering with them to get links to the favorable web pages from a page on the affiliate’s website. Bear in mind that the affiliate wants to rank for your brand so it could be a challenge to get them to link your targeted pages, which means you may need to pay for this content to be added. While it may sound odd to pay your affiliate for these links, it could be worth the price to boost favorable sites to page one.

As you build links to favorable sites, be sure to log everything. You see, your biggest challenge is that you have no control over the site you are trying to boost, putting you at their mercy. Speaking from experience, keep great notes. For one client we finally got a great article to page one, and a month later the publication changed the URL structure and the old URL took users to a 404 error page, leaving us back at square one. The lesson learned was to keep very good notes so that you can go back and contact the sites that were kind enough to add links to sites with favorable content.

With this information you can form a strong plan of action to start to influence what the SERPs are saying about your brand.

Have more ideas? Leave a comment.

Reference URL: http://searchengineland.com/070530-115447.php

Importance of Search Engine Optimization

Why is Search Engine Optimization Important?


Internet has provided useful and innovative ways to revolutionize our daily life by crawling into different dimensions of lives - business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

People are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one's website get past the millions of other websites and eventually be noticed by its target audience?

Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

The second way of GETTING high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call "spiders." These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

Traffic
The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal. The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

People and Search Engines are alike
Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

The use of the Search Engine to be able to target one's target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

Cost Effectiveness
One can do search engine optimization under the ASSUMPTION that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one's products or to know about a certain issue or event that a website is disseminating.

SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.

SEO or PPC - What To Do?

Its always been a topic of discussion that what is better between SEO (search engine optimization) and PPC (pay per click advertising). Most of the webmasters remain unsure during initial website promotion whether they should prmomot their website with SEO or PPC.
According to various studies and surveys the commercial websites work best if we use both SEO and PPC simultaneously and the exact mix depends on our objectives.
Pay Per Click Advertising (PPC)
Advantages of PPC:
You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
PPC ads are perfect for time limited offers such as holiday sales.
You can stop PPC ads at any time.
PPC ads make it easy to test different keywords and landing pages.
PPC ads also work with websites that are not very well designed and wouldn't get good search engine rankings.
PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
Disadvantages of PPC:
PPC advertising can become very expensive if you bid on the wrong keywords or if you don't calculate the maximum bid price correctly.
Click fraud can be a problem. Not all clickers are potential customers.
If you advertise your website with PPC ads then you should use a ROI tracking tool to make sure that you don't waste your money.
Search engine optimization (SEO):
Advantages of SEO:
Traffic through organic search engine results is almost free if the up-front work has been done.
After optimizing your website you can use your money for different things and the optimized site will still run.
A larger number of visitors and search result clickers is not a problem.
Search engine optimization delivers long term results that don't require permanent financial input.
Disadvantages of SEO:
SEO can be relatively time-consuming up-front.
SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.
Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.
Pay per click advertising and search engine optimization both contribute to the success of your website. If you use both wisely, you can get many new visitors and customers without spending a fortune. See the recommended resources below for PPC and SEO software tips.