Tracking And Maintanenece

Generally, most ad management software comes with healthy reporting modules. With manual ad management, its very difficult to track impressions and clicks accurately. These ad performance/sales reports make your life easy by giving detailed statistics of running ads. The snapshot shown above has been taken from a report generated for an ad slot running on MintBlogger. You can generate various types of reports to better manage your advertising resources. Generally, these reports can be divided into 3 main categories.

1. Delivery Reports
1. Sales Reports
1. Inventory Reports

Each category consists of several granular reports giving in-depth statistics about specific entities. These reports not only generate general tracking and inventory management reports, but also give you vital data about ads performance. This may help you in identifying heat zones on your blog to further fine-tune ad placements for better results.

In the end, I must stress on the use of specialized ad management software to avoid any conflicts with huge time savings and better results.