Metatags

Metatags are tags containing information about the site. These tags are added at the top of the template and contain the description of the site and the keywords.

Since spammers resorted to stuffing their metatags full of keywords their importance has declined as the search engines have resorted to ignoring them.

Websites like www.submitexpress.com offer a free metatags generator where you feed the data and html code is generated for you to copy and paste in your template.