Linking strategies are important because the number of links that come to your website is a key factor in search engine rankings and SEO web site promotion. When many links come to your site it helps "persuade" the web site spiders that your site contains valuable information and should be ranked high. Linking also helps direct interested visitors to your site directly.
A range of linking strategies can be used to build web site traffic
Link exchanges can be made with relevant, non competing web sites.
Blogs and Blog sites can be a source of people referring to and linking with your web site.
Directories can be another useful source of links and traffic to your web site.
Inbound, or one way links, (links which are not reciprocal) are particularly useful for building website traffic and also increasing search engine ranking.
Emphasize High Quality Linking Strategies for top search engine rankings and effective SEO web site promotion.
Building permanent, relevant and legitimate inbound links to your website yields a steady flow of targeted traffic. Since the traffic is targeted, more motivated prospects visit your site and opportunities for conversion are high.
Some considerations for building high quality traffic through linking strategies are as follows:
Securing large numbers of inbound, non-reciprocal, one-way links (also known as back links)
Links with relevant "Keywords" in the Anchor Text
Links from respected industry-relevant pages
Links that come from different domains. Have links coming from many websites rather than many links from one website.
Write useful, informational articles under an open source license, in exchange for back links.
Social Media Marketing is a new trend that is a very good method for obtaining many high quality links to your site
Good quality paid or time-bound links can help search engine ranking temporarily, but the links go away when you don’t pay
The following linking strategies may help generate some website traffic, but do not directly improve your search engine ranking:
No JavaScript links because the web crawlers do not see them
No links from 'framed' pages for the same reason
No 'flash' embedded links because flash is not easily read yet by web crawlers
No Robots Tag excluded link pages because the web crawlers never make it to those pages
The following are lower quality linking strategies:
Links to your site through a "redirect" script
Links from Link Farms
Links from FFA (Free-For-All) link networks
Links from Blogs and Blogspots can be helpful if you have relevant comments for a blog and leave your link as a result. Links coming from unmonitored or poor quality blogs may have a detrimental affect. Leaving links on blog sites that you do not actively participate in is considered spamming.
Links from pornographic and other sites containing offensive content.
Just as relationship building has always been a part of good business practices, linking strategies are a key part of successful SEO promotion and Internet marketing.
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