With web site optimization, search engine indexing programs called spiders or crawlers can access your site for proper evaluation. Otherwise, you may have wonderful website content that “deserves” to be ranked highly by the search engines. But it is never found or evaluated.
An analogy would be a very fine five star restaurant which lacks adequate road access. Since the “reviewers” can not reach the restaurant, it remains largely undiscovered, despite its outstanding quality.
Web site optimization uses specialized tools, language protocols and procedures to “point the way.”
It is like putting up maps and street signs so the search engine spiders find and evaluate your site, with all of its appropriate pages, effectively.
Effective Web site optimization includes
Title tags Generation and optimization
Meta tags Optimization
ALT tags Optimization
Sitemap Creation
XML Sitemap creation
W3C validation of homepage
Making dynamic pages search engine friendly
Increasing website accessibility:
Recently, accessibility, the practice of making web sites easier to navigate and read even for those with disabilities, has become an important criterion for search engine optimization.
How the website and links are coded and structured can significantly aide those with certain disabilities without impacting the usefulness of the site for the general public. Google underscores the importance of accessibility by including it in their ranking criteria and giving priority to accessible websites.
These largely unseen technical codings on your website pages structure proper web site optimization. They are critical to the success of your internet marketing campaign.
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