People use the search engines to find information. They seek quality information that will help them solve a problem or fulfill a desire.
If visitors do not find the quality information that relates to their problem or desire they leave quickly. That means no sale. It also means your search engine ranking is not enhanced. Search engines measure how long it takes your visitors to return to the search engine. It is one of the many ranking factors the search engines consider.
You can use key words with high traffic demand to tell you what information people are looking for. Then write quality web site content on those topics.
When your visitors like your web site content and find the quality information they are seeking they are more likely to:
Stay longer at your site
Sign up for your free newsletter
Sign up for your free report
Refer your site to their friends and colleagues
Bookmark your site for future visits
Purchase your goods or services
All these behaviors directly and indirectly help build your business success.
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