* Keep the number of links on a given page less than 100.
* Do not use URLs with query strings.
. Google offers the allintitle syntax, which lets users search only text that appears in a page title. Give every single page on the site a complete and meaningful title.
* Avoid frames.
* Make sure that the title and alt tag attributes exist and are complete and meaningful in each page's markup.
* Make all relevant information on a page textual. Don't embed page content into images or objects like Flash movies.
* Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since the Googlebot last crawled your site.
* Use robots.txt and meta robots tags to show the Googlebot around your site. These standard mechanisms for directing well-behaved robots like the Googlebot will allow you to specify important things like whether or not Google will cache your page content and/or images, and whether or not the Googlebot will index content on pages that maybe you don't want available to the searching public.
* Use meaningful text inside your tags so the Googlebot can associate that text with that href link. Meaning, if I am going to link my pictures from the war protest, I should say "Take a look at my photos from the war protest" instead of "My war protest pictures are here."
* Include a tag in your page header to summarize your site.
* Place more important content higher in the markup than less important content in a page.
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