Advantages of Direct Advertising

Cuts out the middleman - Almost every blogger who has monetized his/her blog is familiar with PPC (pay-per-click) ads served by popular 3rd party advertising networks. Since they act as a middleman between the advertiser and the publisher, they take a good share of revenue. On the other hand, getting direct ads from advertisers removes the middleman and you as a publisher get full incentive for your service.

More choice on type of ads - You can offer almost any type of ad format for the advertisers. With 3rd party advertisements, you have limited choices with some predefined standard ad formats. Through direct advertising you can offer a wide array of ad formats with much more flexible ad placements. Following are some popular ad types used by bloggers.


1. Banners (Animated/Static)
2. Text Links
3. RSS Ads
4. Newsletter Ads
5. Site Reviews
6. Audio/Video Ads


When you are in complete control of your ads, the advertiser gets more variety to choose from that suits his business demands.

Flexible payment options - Another advantage is acceptance of payment in multiple ways. If the advertiser is not willing to pay by one method you can opt for the second. Normally, bloggers prefer wire transfer or Paypal as the best method to get payments from advertisers. Still, if the advertiser chooses any other payment medium you can be flexible and can go ahead with that option without any chance of losing the deal.

Long-term relationships - More than often, bloggers develop long term relationships with advertisers who are satisfied with their service. This not only opens the door for consistent stream of income from these advertisers, but also increases the probability of grabbing more advertising deals through referrals of these satisfied advertisers.

Flexible pricing - Since you are in complete control of your ad inventory, you can exercise extreme flexibility while quoting price of different types of ads to grab virtually every advertising deal that comes in your way.

Builds Credibility - A blog that gets consistent direct advertisement deals automatically builds it's credibility and is seen as an authority in it's niche.