Visit Marketplaces - There are several popular forums and discussion boards where advertisers and publishers meet solely for the purpose of finding and negotiating advertising deals. You can visit Digital Point - Buy, Sell or Trade Forum, SitePoint Marketplace and Webmaster World Commercial Exchange Forum to find advertisers for your blog.
Check Competitor's blogs - Visit popular blogs related to your blog's niche and see who is advertising on these blogs. This is a good source of creating a list of potential advertisers. Since they are already advertising on a blog related to your blog's niche, a chance of clinching a deal from these advertisers is more likely to happen.
Check public ad inventories - Some 3rd party advertising networks give public access to their inventory to account holders. Sign-up for these ad networks and browse their ad inventory. Again, filter out advertisers related to your blog's niche. Here not only you can get a list of potential advertisers but can also get a fair idea about how much they are willing to pay.
Write a blog post about it - This is one more way to attract advertisers. Write a blog post explicitly stating that your blog is now open for direct advertising.
Search engines - And last but not the least is search engines. Type in relevant keywords and visit the web sites. Check their contact page and create a list of potential subscribers.
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