How Page Rank Can Help Your Blog

Every web page has been assigned a Google “Page Rank” and, when it comes to blogs, this number is very important. Your blog’s page rank is a reflection of how many “quality” back links there are to your blog. Yes, the overall ranking also figures in things like keyword density and original content, but what most people recognize are the links.
The higher your page rank, obviously, the more quality links there are to your blog. This is a big selling point when it comes time to find independent advertisers for your blog or website. Not many advertisers will place as much importance upon the number of RSS subscribers you have or even on your foot traffic. They want to know how many ways there are for people to find your site. The higher the page rank number, the more ways there are to find you!
So how do you increase your page rank?
The best way to increase your page rank is the best way to do just about anything in the blog world: create quality content on a regular basis and be an active participant in the blogging community. Leave comments on other people’s blogs, put up your own outgoing links and make sure that what you contribute is useful to other people.
Sure, you can submit your site to link directories and purchase links on other pages, but Google is getting smarter every day and already they rank links differently. A link from a link directory will not figure as prominently into your page rank as, say, a link from a high profile blogger with a page rank of 8.
Your page rank will tell your visitors and potential advertisers how you rank overall on the internet. It goes a long way to determining your place in search engines and it is important that you keep your page rank in mind while you build your blog or website.
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